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Skinta Racing
We quickly designed and hosted an initial website that provided information about the team's history and activities. Then, as the team grew, we continued to extend the website to include blogs, discussion forums, photo galleries and movies so they could keep their fans informed of events.
As well as allowing the Skinta Racing team to add new content to the website, these changes also enabled visitors to register with the website and contribute to the discussion forums. This transformed the Skinta Racing website into a thriving community for VW enthusiasts.
As Skinta Racing grew, they began to diversify into commercial activities through the sale of merchandise and VW parts. To support this, we further extended the website to include an e-commerce solution. This allows Skinta Racing to upload details of their product range to the website for purchase by visitors. The solution is integrated with the Paypal and NoChex payment systems to enable online card payments.
The combination of a loyal community built up through the website and the addition of an e-commerce solution has proven very successful, generating a significant income stream for the team. Skinta Racing's founding owner, Ben Jones, is delighted with the results:
"We have been thrilled with everything done on the site. The redesign has been a huge success, with more visitors than ever and positive comments from everyone who's seen it. From our point of view we have got a great site that now generates most of our work."
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